An Evolution of SYM
Sanyang Industry has officially changed its name to SANYANG MOTOR CO., LTD
After 60 years of diligences, SYM, manufacturing both motorcycle and automobiles in Taiwan, enters 2015 with a more sophisticated craftsmanship and more advanced technologies. Seeing 2015 as a turning point, Sanyang Industry Co., Ltd. has been renamed as SANYANG MOTOR CO., LTD., abbreviated as SYM, to demonstrate its determination to focus on core businesses.
Mr. Walter H. C. Chang, Chairman of SYM, said “the transition from Sanyang Industry to Sanyang Motor is a demonstration of our determination and resolution to focus on core businesses. Many of the reforms we have had intended to provide customers with more satisfaction and to give the brand ’SYM’ a richer meaning of moving forward and continuous evolvement.
The new SYM Logo is presented in a more graphic form that inherits the original core values of SYM. We are confident in gaining customers’ trust and realizing customers’ expectation.”
Our logo is a combination of icon and logotype, which is distinguish as an evolution of SYM.
OUR BRAND PROPOSITION
- The Brand Proposition states how the core essence of SYM guides the brand to strive in market competition, and, in the future, determines the principles for all external communication and internal actions.
- On the road of life, we always pursue the best for you
- Our flawless techniques and passion over innovation promise to forge the world-class mobile technique brand Guiding you in every journey and discover the fun in every rides.
OUR BRAND VALUE
The Brand Value of SYM represents not only the value of products and services it offers to consumers, but also includes the attitude and perspectives of the brand toward the society, employees, and consumers.
We believe that “Quality is the foundation of the Brand”.
Producing world-class products is the only way to win consumers’ hearts.
We never stop on our way of pursuing delicate and incredible techniques on the craftwork. With our original intention, we promise to make your fantastic ride a dream-come-true.
Our ideas must surpass consumers’ imagination.
Innovation is sturdily rooted in the DNA of our brand. Challenging ourselves is the way to surpass ourselves. Instead of the followers, we are the leaders ahead of the trend, who bring more surprises in your ride through innovation.
Our attitude guarantees our persistent competency.
Gathering our passion for ride, persistence, and the realistic spirit. Our belief in the brand plants in our heart and act as the motivation. Thus we could remain moving forward under competition with the desire to pursue the best, and become the professional brand guiding you to discover the joy in rides.
OUR BRAND PERSONALITIES
The Brand Personalities represent SYM’s uniqueness and persistence, and it is our pride in future. Active Constantly Moving Forward and charging with full momentum.
Uniqueness and pleasure
Self-Surpassing and unafraid to be different
- GLOBAL REACH
Macroscopic setup and view the world
THE DESIGN CONCEPT ON BRAND NEW IDENTIFY
Our logo is a combination of logotype and Icon, which is distinguished as a new generation of SYM.
- THE LOGOTYPE
The main body of the logotype adopts the English word “SYM” as the main communication identification of the brand. The logotype design not only incorporates the long lasting images of SYM: safety, trustworthy, and professional techniques, but also is endowed with a touch of modern vibe. In addition, the red color coveys the passion, energy, and persistency of SYM.
- THE LOGO
The chrome plated core of the icon consist the abbreviation of SANYANG MOTOR, SYM. The icon stands as the expression of the long lasting professional image and outstanding techniques of SYM. The red color represents passion, energy, and persistence.
The logo is designed based on the concept of “Delight Riding and Perfect Journey.” The letter S starts on a side of circumstance and letter M ends on the other side of the circumstance, symbolizing that every journey is perfect, and every ride is a wonderful experience.
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