An Evolution of SYM

18-Nov-2015




Sanyang Industry has officially changed its name to SANYANG MOTOR CO., LTD

After 60 years of diligences, SYM, manufacturing both motorcycle and automobiles in Taiwan, enters 2015 with a more sophisticated craftsmanship and more advanced technologies. Seeing 2015 as a turning point, Sanyang Industry Co., Ltd. has been renamed as SANYANG MOTOR CO., LTD., abbreviated as SYM, to demonstrate its determination to focus on core businesses.


Mr. Walter H. C. Chang, Chairman of SYM, said “the transition from Sanyang Industry to Sanyang Motor is a demonstration of our determination and resolution to focus on core businesses. Many of the reforms we have had intended to provide customers with more satisfaction and to give the brand ’SYM’ a richer meaning of moving forward and continuous evolvement. 

The new SYM Logo is presented in a more graphic form that inherits the original core values of SYM. We are confident in gaining customers’ trust and realizing customers’ expectation.”

Our logo is a combination of icon and logotype, which is distinguish as an evolution of SYM.


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OUR BRAND PROPOSITION



OUR BRAND VALUE

The Brand Value of SYM represents not only the value of products and services it offers to consumers, but also includes the attitude and perspectives of the brand toward the society, employees, and consumers.



OUR BRAND PERSONALITIES

The Brand Personalities represent SYM’s uniqueness and persistence, and it is our pride in future. Active Constantly Moving Forward and charging with full momentum.



THE DESIGN CONCEPT ON BRAND NEW IDENTIFY

Our logo is a combination of logotype and Icon, which is distinguished as a new generation of SYM.


 

 

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